Tally Solutions MD Tejas Goenka Visits Riyadh: Strengthening Partnerships and Customer Experience

Tejas Goenka, Managing Director of Tally Solutions Pvt Ltd, was in Riyadh this July to meet TallyPrime users and partners across Saudi Arabia, and during the trip he sat down for a 90 minute meeting with Mohamed Abdul Baseeth, Founder and General Manager of MAAS Consult. The two talked through the growth of the Kingdom’s SME market, ways to improve the everyday TallyPrime experience, and a possible shift toward more affordable, subscription based licensing.

A Visit Focused on Saudi Arabia’s Growing SME Market

Saudi Arabia’s SME sector has grown fast over the last few years. Vision 2030 reforms, ZATCA’s e-invoicing rules, and a steady wave of new businesses opening in retail, trading and services have all played a part. That kind of growth puts real pressure on accounting and ERP providers, they have to keep up with what SME owners actually need, not just what looks good on a feature list.

That’s the backdrop Tejas Goenka’s Riyadh visit fits into. As Managing Director of Tally Solutions, the company behind TallyPrime, he met directly with regional partners and long standing customers to see how the product is actually performing on the ground in the Kingdom. One of those meetings was with Mohamed Abdul Baseeth, Founder of MAAS Consult, a Riyadh based ERPNext and TallyPrime implementation partner who’s delivered over 800 ZATCA compliance projects and more than 2,000 ERP implementations across Saudi Arabia and the wider GCC.

The two spent 90 minutes talking through where Tally is headed in the region, and honestly, a lot of what came up matters directly to Saudi business owners who are weighing their accounting software options right now.

What Was Discussed: Market Dynamics, Customer Experience, and Product Direction

The meeting was structured around four main themes, though the conversation naturally moved between them.

1. Market Dynamics in Saudi Arabia

Goenka and Baseeth reviewed current market conditions and looked at the trends shaping SME growth in the Kingdom. One point kept coming up: Saudi Arabia’s SME segment is scaling fast, and if a software provider wants to stay relevant it needs to reach new customer segments while still taking care of the businesses already using it. Better user experience came up again and again as the thing that actually helps a product grow beyond its existing base, rather than just holding onto it.

2. Enhancing the Customer Experience

A significant part of the discussion focused on the daily experience of TallyPrime users. Both agreed that incremental improvements to usability, onboarding, and support have an outsized effect on how satisfied customers feel with the product over time. For a market like Saudi Arabia, where a lot of SME owners are handling accounting and compliance themselves without a dedicated finance team, a smoother day to day experience isn’t just a nice to have, it’s often what decides whether a business sticks with a tool or goes looking elsewhere.

3. Product Evolution

The conversation also touched on where TallyPrime is heading next. Three points stood out:

• E-commerce integration. As more Saudi SMEs sell through online channels alongside physical stores, there was clear agreement that Tally needs to connect more naturally with e-commerce platforms rather than treating online sales as a separate workflow.
• Subscription based licensing. Both sides talked about moving toward subscription style licensing instead of the traditional perpetual license model. A subscription approach brings down the upfront cost for smaller businesses, and it keeps the vendor invested in improving the product over time, since the revenue depends on customers staying happy, not just on a single purchase.
• Value for every riyal spent. A shared principle came out of this part of the discussion: customers should feel that every riyal they spend on TallyPrime translates into real, usable functionality, not features that sit unused.

4. Marketing Strategy

The two also aligned on how to better communicate TallyPrime’s strengths to the Saudi market and reach business owners who have not yet discovered how the product fits their operations.

An Honest Point: TallyPrime Is Not for Everyone

One of the more candid parts of the meeting was the shared acknowledgment that TallyPrime is built primarily as an accounting first solution. It’s exceptionally strong for businesses whose core need is solid, compliant, easy to use accounting and financial reporting. But it might not be the right fit for every business out there, especially ones that need deep manufacturing workflows, complex multi warehouse inventory logic, or a lot of custom process automation right from day one.

This distinction matters for Saudi business owners comparing their options. A business that needs strong accounting, VAT and ZATCA e-invoicing compliance, and straightforward day to day bookkeeping will likely find TallyPrime to be a fast, dependable fit. A business with more complex operational requirements across manufacturing, multi entity consolidation, or advanced supply chain workflows may be better served by a broader ERP platform such as ERPNext, which MAAS Consult also implements. Being transparent about this difference, rather than presenting one product as a universal answer, is part of what a responsible implementation partner should do for its clients.

Why This Meeting Matters for MAAS Consult Clients

MAAS Consult has spent more than 16 years implementing ERP and accounting systems across Saudi Arabia and the GCC, and TallyPrime has been part of that work throughout. Direct conversations like this one, between the leadership of Tally Solutions and an active implementation partner on the ground in Riyadh, feed back into how MAAS Consult advises its clients.

A few practical takeaways from the meeting for current and prospective TallyPrime users in Saudi Arabia:

• Expect continued investment in the day to day usability of TallyPrime rather than only headline feature announcements.
• Watch for movement toward subscription based licensing, which would lower the initial cost of getting started for smaller businesses.
• Expect closer integration between TallyPrime and e-commerce sales channels as more Saudi SMEs sell online.
• Trust that MAAS Consult will continue to recommend TallyPrime specifically for accounting first businesses, and recommend ERPNext where a client’s operational complexity calls for a broader platform.

MAAS Consult’s position as one of the few partners in the region delivering both TallyPrime and ERPNext implementations means clients get a recommendation based on their actual business needs, not a single product’s sales targets. This meeting reinforced that the same philosophy sits at the leadership level of Tally Solutions itself.

Looking Ahead

Tejas Goenka’s visit to Riyadh reflects a broader pattern of global software providers spending more time directly in the Saudi market as the Kingdom’s SME sector continues to grow under Vision 2030. For MAAS Consult, meetings like this one are an opportunity to make sure the feedback of Saudi based users, gathered over years of implementation work, reaches the people building the product.

MAAS Consult will continue to share updates on TallyPrime’s roadmap as new features and licensing options become available, and remains available to help Saudi businesses determine whether TallyPrime, ERPNext, or a combination of both is the right fit for their operations.

Frequently Asked Questions

Who is Tejas Goenka? Tejas Goenka is the Managing Director of Tally Solutions Pvt Ltd, the company that develops TallyPrime accounting software.

Why did Tejas Goenka visit Riyadh? He visited Saudi Arabia in July to meet TallyPrime users and partners, including MAAS Consult, to discuss the Saudi SME market, customer experience improvements, and product direction.

Is TallyPrime moving to a subscription licensing model? During the meeting, Tejas Goenka and MAAS Consult founder Mohamed Abdul Baseeth discussed the benefits of subscription based licensing over perpetual licensing, including lower upfront costs for SMEs. No final rollout date was announced.

Is TallyPrime suitable for every type of business? No. TallyPrime is built as an accounting first solution and is best suited to businesses whose core need is accounting, VAT, and ZATCA e-invoicing compliance. Businesses with complex manufacturing or multi entity operations may be better served by a broader ERP platform such as ERPNext.

Does MAAS Consult implement both TallyPrime and ERPNext? Yes. MAAS Consult is a Riyadh based partner implementing both TallyPrime and ERPNext, and advises clients on which platform fits their specific business needs.

Mohamed Abdul Baseeth is the Founder and General Manager of MAAS Consult, a Riyadh based ERPNext and TallyPrime implementation and ZATCA compliance consultancy serving businesses across Saudi Arabia and the GCC. Connect with him on LinkedIn. Connect with Tejas Goenka, Managing Director of Tally Solutions, on LinkedIn.

Need help choosing between TallyPrime and ERPNext for your business? Get in touch with MAAS Consult or reach us on WhatsApp at +966532136446.